For more than 20 years, the term “VUCA” has been used to describe the volatility, uncertainty, complexity and ambiguity that can be created during military engagements and strategic business planning. Setting the stage for strong management and leadership practices, these conditions have long shaped organizations’ capacity to manage risks, foster change, solve problems and plan for the future. It is a concept that has taken on special meaning in healthcare as the industry undergoes significant transformation—and the genesis of VUCA Health.

By resolving the challenges inherent in healthcare’s ongoing evolution, VUCA Health brings vision, understanding, clarity and action to the health industry today.

Founded by experts in pharmacy, healthcare technology and medical information, VUCA Health’s deep industry expertise gives us unique insights into the challenges healthcare providers face balancing limited resources with increased demand for patient counseling…all while reinforcing brand loyalty.

It all comes down to improving health literacy. At VUCA Health, we believe that patients who are empowered with reliable and understandable information are better able to participate in care decisions and self-manage their health. This is particularly true with medication adherence, which improves when patients can easily and conveniently access information about their prescriptions…which is why we are focused on creating an atmosphere where healthcare providers can actively engage patients.

Meet the team


Michelle Barney, PharmD

Vice President of Clinical Operations
Hometown: Miami, FL

Hobbies: Running, traveling, spending time with my two kids and husband, discussing wellness topics on my blog, HeyitsHealth.
Spirit Animal: Cheetah


Karin Bishop

Sales Operations, Account Manager
Hometown: Fayetteville, NY

Hobbies: Skiing, Boating, Family, Mom of 2
Spirit Animal: Turtle


Ben Brown

Technology Manager
Hometown: Madeira Beach, FL

Hobbies: Scuba Diving, Playing Pipe Organ, baking
Spirit Animal: Bear


Justine Fullenwider, PharmD

Content Contributor
Hometown: Riverview, FL

Hobbies: Spending time with my dogs and husband, traveling, and DYI projects!
Spirit Animal: Baby Yoda


Eric Russo, PharmD

Content Contributor

Hobbies: Fishing
Spirit Animal: Kangaroo


Richard Waithe, PharmD

Hometown: Miami, FL

Hobbies: Pickup basketball, snowboarding, amateur espresso making
Spirit Animal: Octopus